Interview with Javier Goyeneche, ECOALF
When Spanish designer Javier Goyeneche came up with the idea of combining fashion, design and sustainability in 2009, many people looked at him with suspicion. How was it possible to make high-quality jackets with a modern design while recycling plastic bottles?
This was one of the challenges Javier Goyeneche set himself when he created ECOALF, a sustainable fashion and design brand, which aims to “create a new generation of recycled products with the same quality and design as the best non-recycled products.”
For ECOALF, waste is a raw material that can be recovered, not only with the aim of reducing the amount of waste generated every day, but also to show that another model of development is possible.
By Carolina Ortiz Jerez
Can you tell us how ECOALF was born?
ECOALF was born in 2009 from the need to create a truly sustainable fashion brand. The most sustainable thing to do was to stop using the planet’s natural resources. Therefore, recycling could be an option, if we were able to create a recycled product with the same visual and technical qualities as the best products already on the market.