For me, the eco-responsible side must be the driving license of a brand that launches in 2022. It’s just normal to do things the right way, given everything we know about the environment today. I didn’t want to make it a selling point, so I tried to pick my battles.
My priority is really the social dimension, so my logistics are made by an ESAT (Établissement et Service d’Aide par le Travail). These are people in reintegration and in a handicap situation who make the parcels and I find it great.
We have also set up a bicycle delivery service, which is less expensive than the post office, and the parcels are delivered within 24 hours in Paris or the suburbs.
For the choice of materials, at the beginning I used silk that I bought from Liberty London in destocking, because I didn’t have a printer yet. With time, I wanted to make my own fabrics to enhance my creativity and follow the traceability.
Now the prints are made exclusively in Lyon. The fabrics take less than 400 kilometers to arrive in Paris and all the production is made in a Parisian workshop.
In addition, we try to make the most of fabric scraps with which we make scrunchies, small bandanas, etc… But we can always improve.
For my last capsule, Plantasia, I used EcoveroTM, a kind of viscose that consumes 50% less water and has the advantage of being easy to care for and machine washable. And for this summer, I’m going to try hemp and linen, because these materials are produced in France.