The essence of NOt cool

The essence of NOt cool


As they say: it’s only the c*** that doesn’t change its mind! This is how we could summarize the love story between UGGs and the fashion world. It’s been almost 20 years that this relationship has known (very) highs and (very) lows… but despite having been abandoned many times, UGGs are still there for us. Allow me to send them the apology letter they deserve.

By Leah Barrier

I am blushing as I write these words. I’m even a little ashamed to admit it to you like this. I have promised myself many times to forget you. At the end of several winters, when we were very close (some even said “inseparable”, I was sometimes asked if I didn’t have any other pair of shoes) I would look at you out of the corner of my eye, and I would promise myself to get rid of you as soon as the good weather arrived. 

You had no idea. You were resting quietly in a corner of my room, after a long day of frolicking together, and you had no idea of the betrayal that was being planned against you.

You, always faithful and warm, always there for me, in spite of your slightly faded face (I must say that I did not preserve you from much; your deer had seen all the colors; without bad pun, you knew that with me, it was necessary to have the thick leather).

. While my gloves or my hat sometimes failed me – to let me freeze my ears or my fingertips when the thermostat was close to 0, you never abandoned any of my 10 toes (even the smallest, the most insignificant ones, the ones that are so useless that an urban legend predicts their imminent disappearance). 

And all the while, I kept telling myself that I had to move on. That I was too good for you, too mature, too sophisticated. And that there was no place for you in my wardrobe. But I was wrong! Today I know: you deserve to be treated with more consideration.

I have to be honest with you. I haven’t always appreciated you for what you are. And I don’t think I’m the only one. Many of us have had a little twinge of sadness seeing you with Cher on your latest ad campaign, or at Kaia Gerber’s feet in your new Ultra Mini look, accompanying her to her pilates sessions.

And I’d rather not even mention the guilt I felt when I saw you on the Molly Goddard runway (in an extra-flat green mule). Allow me to congratulate you for this very nice fashion-credibility you are acquiring. Some even say you’ve become “iconic”.

So there you have it, I am SORRY. I’m really, really sorry.

Fortunately for me, you don’t hold grudges or get sensitive, despite all the times I’ve turned my back on you. You remain loyal and dedicated, so for that, thank you from the bottom of my heart. And today, I want you back in my life.