Embellished with colored laces for Prada, black for Miu Miu and Moncler, canvas for Céline or 100% cotton for Jacquemus (whose collection was called “The Mountain”); hiking shoes have come down from the mountain peaks to the urban pavements. To the delight of technical brands.
North Face is now collaborating with Gucci and in the street, the influencers are wearing Pataugas and Téva in a relaxed way.
Even Arthur, a young man in his thirties from Corsica, has finally fallen for them: “I bought a pair of Salomon shoes 4 years ago to go hiking, and for a few months now I’ve been wearing them in Paris to go to work. Before, I thought they were too big, but the trend must have gotten under my skin!