Upcycling, an economic parameter that is inseparable from the future of fashion
The economy had experienced this type of “boom” with the arrival of organic food. The ready-to-wear brands already established must reinvent themselves.
Green Washing or real progress? Upcycling and the issues it covers would seem to be the only conceivable future for fashion.
by Carla Thorel
I had this strange automatism in a crowded department of Zara on a Saturday afternoon -every generation finds in its century its share of bravery- to take out my phone to scan the label of a so-called “responsible” sweater.
No, Yuka has not yet exported to the textile industry… Nevertheless, it seems that the current era and (the notable arrival of the environmental labeling of textiles) is creating a whole new clientele.
A clientele with new expectations: those of knowing where, how, and by whom its clothing is made. Ethics has therefore invaded fashion, and the latter will have to deal with it.