A fashionable market: the "recel" of sneakers
Since a few years, some pairs of sneakers are worth several months of wages. More and more young people are speculating on these rare and coveted sneakers to make ends meet, thus becoming financial manias.
By Ophélie Francq
Air Jordan, Nike Dunk Low, Air Force 1, Yeezy, New Balance, Dior… Sneakers are no longer just for sportsmen and women and the models are flourishing. Careful design, increasing number of collaborations but especially limited stocks, the sneaker has become a UFO on the fashion planet and a real object of speculation. At a point where the global market for stolen goods is exploding and should reach 25 billion euros over the next ten years.
For a pair, collectors are even ready to pay several thousand euros as for the Nike Air Ships worn by Michael Jordan sold 1.5 million dollars last October by Sotheby’s. A market that seduces collectors but especially the general public and especially the youngest.