upcycling according to ...
Uriel Karsenti " I created the real sustainable jean "
Annie Jeans: making ultra-desirable new with mythical old.
This is the bold challenge that Uriel Karsenti has launched. And the result is as high as his ambitions: he has succeeded in creating a collection of jeans without producing a single kilo of cotton. Recovering instead of producing to avoid harming the environment, each pair of jeans is unique and guaranteed for life.
Have a good listen!